000			00682nam a2200229Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9780470371961
041			_aeng
082			_a658.4092 _bBRE
100			_aBreckenfeld, Del
245		4	_aThe cool factor : building your brand's image through partnership marketing _cby Del Breckenfeld
260			_aNew Jersey: _bJohn Wiley and Sons Inc _c2009
300			_axxi, 265p., ind. _c24 cm x 16 cm
365			_aINR _b1359.78
650			_abrand name products
650			_abranding
650			_aimagery
650			_amarketing
650			_apsychology
942			_2Dewey Decimal Classification _cBK
999			_c9403 _d9403