000			01116nam a2200385Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9780470375020
041			_aeng
082			_a658.8 _bMAS
100			_aMasterson, Michael
245		0	_aChanging the channel : 12 easy ways to make millions for your business _cby Michael Masterson and Mary Ellen Tribby
260			_aNew Jersey: _bJohn Wiley and Sons _c2009
300			_axiv, 285p., notes, ind. _c24 cm x 16 cm
365			_aINR _b1359.78
650			_adirect mail
650			_adirect print
650			_aDRM
650			_aevent marketing
650			_ajoint ventures
650			_amarketing channels
650			_amarketing management
650			_aMCM
650			_amulti-channel campaign
650			_aonline marketing
650			_apublic relation
650			_aradio
650			_asearch engine marketing
650			_asocial media
650			_ateleconferences
650			_atelemarketing
650			_atelevision
700			_aTribby, Mary Ellen
942			_2Dewey Decimal Classification _cBK
999			_c9404 _d9404