000 00872nam a2200253Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9780470379288
041 _aeng
082 _a658.872
_bSCO
100 _aScott, David Meerman
245 4 _aThe new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly
_cby David Meerman Scott
260 _aNew Jersey:
_bJohn Wiley and Sons
_c2007
300 _axxxi, 287p., ind.
_c22 cm x 14 cm
365 _aINR
_b867.84
650 _ainternet marketing
650 _aonline marketing
650 _apublic relations
650 _arules marketing
650 _arules public relation (PR)
650 _asearch engine marketing
650 _aweb based communication
942 _2Dewey Decimal Classification
_cBK
999 _c9405
_d9405