000 01031nam a2200313Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9780470410974
041 _aeng
082 _a658.872
_bWEB
100 _aWeber, Larry
245 0 _aMarketing to the social web : how digital customer communities build your business
_cby Larry Weber
250 _a2nd ed.
260 _aNew Jersy:
_bJohn Wiley and Sons, Inc.
_c2009
300 _axviii, 246p., notes, ind.
_c24 cm x 16 cm
365 _aINR
_b1220.06
650 _ablog strategy
650 _abuild your own customer community
650 _acommunity and content
650 _adoes facebook matter?
650 _ae-community strategy
650 _ainternet marketing
650 _aliving and working in web 4.0
650 _amaking the transition to the social web
650 _areputation aggregator strategy
650 _asocial networks strategy
650 _aweb is not a channel
942 _2Dewey Decimal Classification
_cBK
999 _c9406
_d9406