| 000 | 00838nam a2200301Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780470517918 | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _bMAS |
||
| 100 | _aKing, Stephen | ||
| 245 | 2 |
_aA master class in brand planning _cby Stephen King |
|
| 260 |
_aWest Sussex: _bJohn Wiley and Sons. Ltd. _c2007 |
||
| 300 |
_axliii, 351p., ind. _c25 cm x 17 cm |
||
| 365 |
_aINR _b2538 |
||
| 650 | _aadvertising | ||
| 650 | _aadvertising research | ||
| 650 | _abrand building | ||
| 650 | _abrand name products | ||
| 650 | _abrand success | ||
| 650 | _abranding | ||
| 650 | _ainter media decisions | ||
| 650 | _amanagement | ||
| 650 | _amarketing | ||
| 650 | _amarketing research | ||
| 650 | _anew products | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c9412 _d9412 |
||