000			00922nam a2200325Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9780470613580
041			_aeng
082			_a658.827 _bAAK
100			_aAaker, David A.
245		0	_aBrand relevance : making competitors irrelevant _cby David A. Aaker
260			_aSan Francisco: _bJossey - Bass _c2011
300			_axvi, 381p., notes, ind. _c24 cm x 16 cm
365			_aINR _b1473
650			_aautomobile industry
650			_abrand name products
650			_abrand relevance battle
650			_abranding
650			_acategorizing
650			_aconsideration
650			_aevaluation
650			_afood industry
650			_aframing
650			_ainnovative organization
650			_amarketing
650			_ameasurement
650			_atechnological innovations
942			_2Dewey Decimal Classification _cBK
999			_c9420 _d9420