000			00992nam a2200337Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9780470638453
041			_aeng
082			_a658.5 _bVEN
100			_aVenkatraman, Vik
245		0	_aInspired : take your product dream from concept to shelf _cby Vik Venkatraman
260			_aNew Jersey: _bJohn Wiley and Sons, Inc. _c2011
300			_axvii, 254p., ind. _c24 cm x 15 cm
365			_aINR _b1290.91
650			_abrand marketing
650			_acreate your product
650			_ademonstrate local success
650			_adesign the process
650			_adevelop the idea
650			_afinancing primer
650			_aget distribution
650			_alaunch
650			_amarketing
650			_anew products
650			_apackaging a product
650			_aproduce your product and platform
650			_aproduct management
650			_arollout
942			_2Dewey Decimal Classification _cBK
999			_c9426 _d9426