000 | 00780nam a2200289Ia 4500 | ||
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008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a9780470673096 | ||
082 |
_a659.1042 _bADV |
||
100 | _aPardun, Carol (ed.) | ||
245 | 0 | _aAdvertising and society : an introduction | |
250 | _a2nd ed. | ||
260 |
_aWest Sussex: _bJohn Wiley and Sons Ltd., _c2014. |
||
300 |
_axiii, 296p., ind. _c24 cm x 17 cm |
||
365 |
_aINR _b2620.72 _d00 |
||
541 | _d2014-03-21 | ||
650 | _aadvergames | ||
650 | _aadvertising | ||
650 | _achildren | ||
650 | _aemerging issues | ||
650 | _aenternatainment media | ||
650 | _ahyper niche markets | ||
650 | _asex | ||
650 | _asocial responsibility | ||
650 | _asporting events | ||
650 | _atobacco | ||
942 |
_cBK _2ddc |
||
999 |
_c9431 _d9431 |