000			00938nam a2200289Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9780470740316
041			_aeng
082			_a658.827 _bSAL
100			_aSalinas, Gabriela
245		4	_aThe international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications _cby Gabriela Salinas
260			_aNew Jersey: _bJohn Wiley and Sons, Inc. _c2009
300			_axxviii, 420p., ref., ind. _c24 cm x 16 cm
365			_aINR _b4362.58
650			_abrand equity
650			_abrand equity evaluation system (BEES)
650			_abrand name products
650			_abrandinet
650			_abranding
650			_aeconomic perspective
650			_aintengible assets
650			_ainterbrand
650			_amarketing
650			_avaluation
942			_2Dewey Decimal Classification _cBK
999			_c9438 _d9438