| 000 | 00836nam a2200277Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780470779606 | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _bBRU |
||
| 100 | _aBruce, Duncan | ||
| 245 | 0 |
_aBrand enigma : decoding the secrets of your brand _cby Duncan Bruce and David Harvey |
|
| 260 |
_aEngland: _bJohn Wiley and Sons Ltd. _c2008 |
||
| 300 |
_axvi, 328p., ind. _c22 cm x 14 cm |
||
| 365 |
_aINR _b2560 |
||
| 650 | _abranding challenges | ||
| 650 | _abranding marketing | ||
| 650 | _abranding realities | ||
| 650 | _abusiness names | ||
| 650 | _acorporate image | ||
| 650 | _acreative ability business | ||
| 650 | _ainnovation | ||
| 650 | _aorganizational effectiveness | ||
| 700 | _aHarvey, David | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c9440 _d9440 |
||