000 00945nam a2200325Ia 4500
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020 _a9780470823262
041 _aeng
082 _a658.827
_bCHE
100 _aChevalier, Michel
245 0 _aLuxury brand management : a world of privilege
_cby Michel Chevalier and Gerald Mazzalovo
260 _aNew Jersey:
_bJohn Wiley and Sons, Inc.
_c2008
300 _axiv, 421p., ind.
_c23 cm x 16 cm
365 _aINR
_b1805.74
650 _abrand audit
650 _abrand lifecycle
650 _aclient
650 _acommunication
650 _aidentity
650 _ainternational distribution
650 _alogistics and licensing
650 _aluxury brand
650 _aluxury industry
650 _aluxury sector
650 _amanaging creation
650 _aretailing
700 _aMazzalovo, Gerald
942 _2Dewey Decimal Classification
_cBK
999 _c9446
_d9446