000 | 00945nam a2200325Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a9780470823262 | ||
041 | _aeng | ||
082 |
_a658.827 _bCHE |
||
100 | _aChevalier, Michel | ||
245 | 0 |
_aLuxury brand management : a world of privilege _cby Michel Chevalier and Gerald Mazzalovo |
|
260 |
_aNew Jersey: _bJohn Wiley and Sons, Inc. _c2008 |
||
300 |
_axiv, 421p., ind. _c23 cm x 16 cm |
||
365 |
_aINR _b1805.74 |
||
650 | _abrand audit | ||
650 | _abrand lifecycle | ||
650 | _aclient | ||
650 | _acommunication | ||
650 | _aidentity | ||
650 | _ainternational distribution | ||
650 | _alogistics and licensing | ||
650 | _aluxury brand | ||
650 | _aluxury industry | ||
650 | _aluxury sector | ||
650 | _amanaging creation | ||
650 | _aretailing | ||
700 | _aMazzalovo, Gerald | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c9446 _d9446 |