000			01200nam a2200385Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9780470827413
041			_aeng
082			_a658.802 _bPOW
100			_aPowell, Guy R.
245		0	_aROI of $ocial media : how to improve the return on your social marketing investment _cby Guy R. Powell, Steven W. Groves and Jerry Dimos
260			_aNew Jersey: _bJohn Wiley and Sons, Inc. _c2011
300			_axviii, 289p., bib., app., ind. _c23 cm x 15 cm
365			_aINR _b1554.4
650			_abrand image
650			_aconsumer persona
650			_aeconomic aspects
650			_aindividual persona
650			_ainfluencer persona
650			_ainternet marketing
650			_amarketing
650			_amedia
650			_amedia engagement framework
650			_aonline social networks
650			_apractical applications
650			_asocial marketing
650			_asocial marketing strategy
650			_asocial media
650			_asocial media
650			_asocial media motivation
700			_aDimos, Jerry
700			_aGroves, Steven W.
942			_2Dewey Decimal Classification _cBK
999			_c9456 _d9456