000 01035nam a2200325Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9780470886021
041 _aeng
082 _a006.70684
_bTHO
100 _aThomas, David B.
245 4 _aThe executive's guide to enterprise social media strategy : how social networks are radically transforming your business
_cby David B. Thomas and Mike Barlow
260 _aNew Jersey:
_bJohn Wiley and Sons, Inc.
_c2011
300 _axix, 204p., app., ind.
_c23 cm x 15 cm
365 _aINR
_b2332.9
650 _abusiness enterprises
650 _acomputer networks
650 _aeconomic aspects
650 _ainternal communications
650 _amarketing
650 _amedia strategy
650 _aonline social networks
650 _apublic relations
650 _asales
650 _asocial enterprise
650 _asocial media
650 _astrategic planning
700 _aBarlow, Mike
942 _2Dewey Decimal Classification
_cBK
999 _c9462
_d9462