000			01246nam a2200421Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9780470979662
041			_aeng
082			_a658.8700688 _bPER
100			_aPerrey, Jesko
245		0	_aRetail marketing and branding : a definitive guide to maximizing ROI _cby Jesko Perrey and Dennis Spillecke
260			_aWest Sussex: _bJohn Wiley and Sons Ltd. _c2011
300			_axviii, 300p., ind. _c24 cm x 16 cm
365			_aINR _b2854.5
650			_aboosting customer value
650			_abrand management
650			_abrand name products
650			_abrand portfolio management
650			_abranding
650			_abudget sizing
650			_aclassical media
650			_adetailhandel
650			_adigital evolution
650			_amarketing
650			_amarketing
650			_amarketing mix modelling
650			_amedia mix optimization
650			_amerknamen
650			_aoptimizing marketing
650			_aPOS marketing
650			_aprivate label branding
650			_aretail trade
650			_asegmentation
650			_asmart sourcing
700			_aSpillecke, Dennis
942			_2Dewey Decimal Classification _cBK
999			_c9467 _d9467