| 000 | 00758nam a2200253Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780470998229 | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _bDAV |
||
| 100 | _aDavis, John A. | ||
| 245 | 0 |
_aCompetitive success : how branding adds value _cby John A.Davis |
|
| 260 |
_aWest Sussex: _bJojn Wiley and Son, Ltd. _c2010 |
||
| 300 |
_axxiv, 397p., bib., ref., ind. _c23 cm x 18 cm |
||
| 365 |
_aINR _b3469.46 |
||
| 650 | _abrand culture | ||
| 650 | _abrand ledership | ||
| 650 | _abrand name product | ||
| 650 | _abrand value | ||
| 650 | _abranding (marketing) | ||
| 650 | _acompetitive success | ||
| 650 | _anew brand frameworks | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c9468 _d9468 |
||