000			01077nam a2200337Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9780521167376
041			_aeng
082			_a658.8 _bDON
100			_aDonovan, Rob
245		0	_aPrinciples and practice of social marketing : an international perspective _cby Rob Donovan and Nadine Henley
260			_aCambridge: _bCambridge University Press _c2010
300			_axix, 504p., ind. _c24 cm x 19 cm
365			_aINR _b2646
650			_aadvocacy and environmental change
650			_aattitude and behaviour change
650			_abusiness and economics
650			_acommunication and persuasion
650			_aethical issues
650			_amarketing mix
650			_aprinciples of marketing
650			_aresearch and evaluation
650			_asales and selling bisacsh
650			_asegmentation and targeting
650			_asocial change
650			_asocial marketing
650			_ausing media
700			_aHenley, Nadine
942			_2Dewey Decimal Classification _cBK
999			_c9532 _d9532