000 | 00851nam a2200301Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a9780521726900 | ||
041 | _aeng | ||
082 |
_a658.8 _bKOR |
||
100 | _aKornberger, Martin | ||
245 | 0 |
_aBrand society : how brands transform management and lifestyle _cby Martin Kornberger |
|
260 |
_aNew York: _bCambridge University Press _c2010 |
||
300 |
_axx, 308p., ind., ref. _c24 cm x 17 cm |
||
365 |
_aINR _b1511.24 |
||
650 | _aaesthetics | ||
650 | _abrand name products | ||
650 | _abranding | ||
650 | _abrands transform management | ||
650 | _aculture | ||
650 | _aethics | ||
650 | _aidentity | ||
650 | _ainnovation | ||
650 | _alifestyle | ||
650 | _apolitics | ||
650 | _apopular culture | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c9550 _d9550 |