| 000 | 00697nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780566087240 | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _bABR |
||
| 100 | _aAbrahams, David | ||
| 245 | 0 |
_aBrand risk : adding risk literacy to brand management _cby David Abrahams |
|
| 260 |
_aEngland: _bGower Publishing Limited _c2008 |
||
| 300 |
_ax, 212p., app., bib., ind. _c25 cm x 17 cm |
||
| 365 |
_aINR _b4213 |
||
| 650 | _abrand risk | ||
| 650 | _abranding marketing | ||
| 650 | _acase for risk literacy | ||
| 650 | _amanaging risk | ||
| 650 | _amarketing risk management | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c9586 _d9586 |
||