000 | 00939nam a2200349Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a9780613214236 | ||
041 | _aeng | ||
082 |
_a658.8001 _bBRE |
||
100 | _aBrenket, George G. | ||
245 | 0 |
_aMarketing ethics _cby George G. Brenket |
|
260 |
_aMA: _bBlackwell Publishing _c2008 |
||
300 |
_axii, 256p., bib., ind. _c23 cm x 15 cm |
||
365 |
_aINR _b1464.41 |
||
650 | _aadvertising | ||
650 | _acustomer responsibilities | ||
650 | _adistribution | ||
650 | _aglobal society | ||
650 | _amarketers | ||
650 | _amarketing | ||
650 | _amarketing research | ||
650 | _amorality | ||
650 | _apackaging and labeling | ||
650 | _apricing | ||
650 | _aproduct development | ||
650 | _apromotion | ||
650 | _aretailing | ||
650 | _asegmentation | ||
650 | _atarget marketing | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c9611 _d9611 |