000 00714nam a2200265Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9780670082261
041 _aeng
082 _a658.827
_bART
100 _aArthur, Ivan
245 0 _aBrands under fire
_cby Ivan Arthur and Kurien Mathew
260 _aNew Delhi:
_bPenguin Books India Pvt. Ltd
_c2008
300 _axiv, 214p.
_c22 cm x 14 cm
365 _aINR
_b499
650 _acadbury dairy milk chocolate
650 _acase studies
650 _acase study
650 _acoke
650 _aleadership
650 _apepsi
650 _aUTI-64
700 _aMathew, Kurien
942 _2Dewey Decimal Classification
_cBK
999 _c9636
_d9636