000			01153nam a2200397Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9780749442330
041			_aeng
082			_a659.1 _bROM
100			_aRoman, Kenneth
245		0	_aHow to advertise : what works, what doesn't - and why _cby Kenneth Roman, Jane Maas and Martin Nisenholtz
250			_a3rd ed.
260			_aNew Delhi: _bKogan Page India _c2008
300			_axxi, 218p., glos., ind. _c22 cm x 14 cm
365			_aINR _b295
650			_aadvertising
650			_abrand and strategies
650			_abrochure and sales pieces
650			_acampaigns
650			_adirect marketing
650			_aintegrated communication
650			_ainternet
650			_amagazines and newspapers
650			_amedia strategies
650			_apromotion
650			_aradio and out of home
650			_aresearch
650			_atarget marketing
650			_atelevision
650			_atruth and ethics
650			_aworking with agency
700			_aMaas, Jane
700			_aNisenholtz, Martin
942			_2Dewey Decimal Classification _cBK
999			_c9976 _d9976