The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand
Plessis, Erik Du
The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand by Erik Du Plessis - London: Kogan Page Limited 2011 - xvii, 251p., ref., ind. 24 cm x 16 cm
9780749461256
advertising budget
advertising-psychological aspects
brand life cycle
branding
emotions
experience
feeling
gender differences
interpretation
learning
making puzzle
market segmentation
marketing-psychological aspects
memory
neuromarketing
paradigm
personality
social systems and culture
synapses and brand soma
658.8342 / PLE
The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand by Erik Du Plessis - London: Kogan Page Limited 2011 - xvii, 251p., ref., ind. 24 cm x 16 cm
9780749461256
advertising budget
advertising-psychological aspects
brand life cycle
branding
emotions
experience
feeling
gender differences
interpretation
learning
making puzzle
market segmentation
marketing-psychological aspects
memory
neuromarketing
paradigm
personality
social systems and culture
synapses and brand soma
658.8342 / PLE