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The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand by Erik Du Plessis
Material type:
TextLanguage: English Publication details: London: Kogan Page Limited 2011Description: xvii, 251p., ref., ind. 24 cm x 16 cmISBN: - 9780749461256
- advertising budget
- advertising-psychological aspects
- brand life cycle
- branding
- emotions
- experience
- feeling
- gender differences
- interpretation
- learning
- making puzzle
- market segmentation
- marketing-psychological aspects
- memory
- neuromarketing
- paradigm
- personality
- social systems and culture
- synapses and brand soma
- 658.8342 PLE
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.8342 PLE (Browse shelf(Opens below)) | Available | 10290 | ||
| Books | KEIC | 658.8342 PLE (Browse shelf(Opens below)) | Available | 12233 |
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