The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, J. N.
The luxury strategy : break the rules of marketing to build luxury brands by J. N. Kapferer and V. Bastien - 2nd ed. - London: Kogan Page Limited 2012 - xi, 395p., ref. ind. 24 cm x 16 cm
9780749464912
anti laws of marketing
brand equity
communicating
customer attitudes
distribution
luxuries
luxury brand stretching
luxury fundamentals
luxury goods industry
marketing
pricing
product management
658.8 / KAP
The luxury strategy : break the rules of marketing to build luxury brands by J. N. Kapferer and V. Bastien - 2nd ed. - London: Kogan Page Limited 2012 - xi, 395p., ref. ind. 24 cm x 16 cm
9780749464912
anti laws of marketing
brand equity
communicating
customer attitudes
distribution
luxuries
luxury brand stretching
luxury fundamentals
luxury goods industry
marketing
pricing
product management
658.8 / KAP