The luxury strategy : break the rules of marketing to build luxury brands (Record no. 10029)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00992nam a2200337Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749464912 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KAP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapferer, J. N. |
| 245 #4 - TITLE STATEMENT | |
| Title | The luxury strategy : break the rules of marketing to build luxury brands |
| Statement of responsibility, etc. | by J. N. Kapferer and V. Bastien |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Kogan Page Limited |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 395p., ref. ind. |
| Dimensions | 24 cm x 16 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 3261.07 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | anti laws of marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | brand equity |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | communicating |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | customer attitudes |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | distribution |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | luxuries |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | luxury brand stretching |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | luxury fundamentals |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | luxury goods industry |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | pricing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | product management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bastien, Vincent |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 05/08/2013 | Books India | 64/4 | 3261.07 | Bill No.: 49528 Date: 2013-01-03 | 6 | 1 | 658.8 KAP | 10624 | 04/05/2024 | 02/15/2024 | 3261.07 | 04/29/2021 | Books | ||||
| KEIC | KEIC | 05/08/2013 | Books India | 64/4 | 3261.07 | Bill No.: 49528 Date: 2013-01-03 | 658.8 KAP | 12247 | 05/22/2023 | 3261.07 | 04/29/2021 | Books |