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The TV brand builders : how to win audiences and influence viewers

Bryant, Andy

The TV brand builders : how to win audiences and influence viewers by Andy Bryant and Charlie Mawer - London: Kogan Page 2016 - xv, 328p., ind. 23 cm x 15 cm

ISBN: 9780749476687

Subjects--Topical Terms:
branding
marketing
media and communications industries
television broadcasting
television programs

Dewey Class. No.: 384.550688 / BRY

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