The TV brand builders : how to win audiences and influence viewers (Record no. 10079)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00741nam a2200241Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749476687 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 384.550688 |
| Item number | BRY |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bryant, Andy |
| 245 #4 - TITLE STATEMENT | |
| Title | The TV brand builders : how to win audiences and influence viewers |
| Statement of responsibility, etc. | by Andy Bryant and Charlie Mawer |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Kogan Page |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 328p., ind. |
| Dimensions | 23 cm x 15 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 1863.07 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | branding |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | media and communications industries |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | television broadcasting |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | television programs |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mawer, Charlie |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 03/27/2018 | Books India | 1863.07 | Bill No.: 56933 Date: 2018-03-27 | 384.550688 BRY | 17608 | 05/22/2023 | 1863.07 | 04/29/2021 | Books |