Deception in the marketplace : the psychology of deceptive persuasion and consumer self protection

Boush, David M.

Deception in the marketplace : the psychology of deceptive persuasion and consumer self protection by David M. Boush, Marian Friestad and Peter Wright - New York: Routledge 2009 - xv, 241p., ind., ref. 22 cm x15 cm

9780805860870


consumer protection United States
deception in the marketplace
deception in the modern marketplae
deception minded marketers think
deceptive advertising United States
developing deception protection skills in adolescence and adulthood
Marketing United states
marketplace deception protection skills
marketplace deception tactics I
marketplace deception tactics II
misleading and deceptive
people cope with deceptiveness
societal perspectives
teaching marketplace deception protection skills
theoretical perspectives on deceptive persuasion

659.101 / BOU
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