MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01431nam a2200373Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780805860870 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.101 |
| Item number |
BOU |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Boush, David M. |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Deception in the marketplace : the psychology of deceptive persuasion and consumer self protection |
| Statement of responsibility, etc. |
by David M. Boush, Marian Friestad and Peter Wright |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York: |
| Name of publisher, distributor, etc. |
Routledge |
| Date of publication, distribution, etc. |
2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 241p., ind., ref. |
| Dimensions |
22 cm x15 cm |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
INR |
| Price amount |
1586.03 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
consumer protection United States |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
deception in the marketplace |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
deception in the modern marketplae |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
deception minded marketers think |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
deceptive advertising United States |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
developing deception protection skills in adolescence and adulthood |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing United states |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
marketplace deception protection skills |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
marketplace deception tactics I |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
marketplace deception tactics II |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
misleading and deceptive |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
people cope with deceptiveness |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
societal perspectives |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
teaching marketplace deception protection skills |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
theoretical perspectives on deceptive persuasion |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Friestad, Marian |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wright, Peter |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
