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Global marketing : contemporary theory, practice, and cases

Global marketing : contemporary theory, practice, and cases by Ilan Alon, Eugene D. Jaffe, Christiane Prange and Donata Vianelli - 2nd ed. - New York: Routledge 2018 - xxvi, 699p., ind. 24 cm x 17 cm

ISBN: 9780815367703

Subjects--Topical Terms:
case studies
export marketing

Dewey Class. No.: 658.84 / GLO

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