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Global marketing : contemporary theory, practice, and cases by Ilan Alon, Eugene D. Jaffe, Christiane Prange and Donata Vianelli

Material type: TextTextLanguage: English Publication details: New York: Routledge 2018Edition: 2nd edDescription: xxvi, 699p., ind. 24 cm x 17 cmISBN:
  • 9780815367703
Subject(s): DDC classification:
  • 658.84 GLO
List(s) this item appears in: Marketing books List
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Item type Current library Call number Status Barcode
Books KEIC 658.84 GLO (Browse shelf(Opens below)) Available 19746

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