The economics and financing of media companies
Picard, Robert G.
The economics and financing of media companies by Robert G. Picard - 2nd ed. - New York: Fordham University Press 2011 - ix, 274p., glos., ind. 23 cm x 15 cm
9780823232574
advertisers, and advertising
audiences and consumers
business models, workflows
capital markets
competition in media markets
concepts in media financing and financial management
distribution and retail sales
economic aspects
economic forces affecting media
finance
mass media
media firms as economic and business entities
trade and globalization
338.4730223 / PIC
The economics and financing of media companies by Robert G. Picard - 2nd ed. - New York: Fordham University Press 2011 - ix, 274p., glos., ind. 23 cm x 15 cm
9780823232574
advertisers, and advertising
audiences and consumers
business models, workflows
capital markets
competition in media markets
concepts in media financing and financial management
distribution and retail sales
economic aspects
economic forces affecting media
finance
mass media
media firms as economic and business entities
trade and globalization
338.4730223 / PIC