The economics and financing of media companies by Robert G. Picard

By:

Picard, Robert G

Material type: Text

TextLanguage: English Publication details: New York: Fordham University Press 2011Edition: 2nd edDescription: ix, 274p., glos., ind. 23 cm x 15 cmISBN:

9780823232574

Subject(s):

advertisers, and advertising
audiences and consumers
business models, workflows
capital markets
competition in media markets
concepts in media financing and financial management
distribution and retail sales
economic aspects
economic forces affecting media
finance
mass media
media firms as economic and business entities
trade and globalization

DDC classification:

338.4730223 PIC

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	338.4730223 PIC (Browse shelf(Opens below))		Available		12783

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