Normal view MARC view ISBD view

Strategic customer management : integrating relationship marketing and CRM

Payne, Adrian

Strategic customer management : integrating relationship marketing and CRM by Adrian Payne and Pennie Frow - New Delhi: Cambridge University Press 2013 - xvi, 529p., bib. 24 cm x 19 cm

ISBN: 9781107687325

Subjects--Topical Terms:
customer relation
customer relationship management
management
relationship marketing
strategic customer management
strategic management

Dewey Class. No.: 658.812 / PAY

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)