Strategic customer management : integrating relationship marketing and CRM by Adrian Payne and Pennie Frow

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Material type: Text

TextLanguage: English Publication details: New Delhi: Cambridge University Press 2013Description: xvi, 529p., bib. 24 cm x 19 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.812 PAY (Browse shelf(Opens below))		Available		11303

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