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Services marketing, operations and management

Jauhari, Vinnie

Services marketing, operations and management by Vinnie Jauhari and Kirti Dutta - Oxford: Oxford University Press 2009 - xv, 584p., ind. 24 cm x 18 cm

ISBN: 0195689089

Subjects--Topical Terms:
customer expectations
customer expectations
customer perception
customer perception
distribution channels
distribution channels
emerging service sectors in India
emerging service sectors in India
ethics in service firms
ethics in service firms
managing people
managing people
managing quality
managing quality
marketing research
marketing research
physical evidence
physical evidence
positioning
positioning
pricing strategies
pricing strategies
produc
produc
segmentation
segmentation
service industry
service recovery
service recovery
strategies for business growth
strategies for business growth
targeting
targeting
understanding consumer behaviour
understanding consumer behaviour

Dewey Class. No.: 658.804 / JAU