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Services marketing, operations and management by Vinnie Jauhari and Kirti Dutta
Material type:
TextLanguage: English Publication details: Oxford: Oxford University Press 2009Description: xv, 584p., ind. 24 cm x 18 cmISBN: - 0195689089
- customer expectations
- customer expectations
- customer perception
- customer perception
- distribution channels
- distribution channels
- emerging service sectors in India
- emerging service sectors in India
- ethics in service firms
- ethics in service firms
- managing people
- managing people
- managing quality
- managing quality
- marketing research
- marketing research
- physical evidence
- physical evidence
- positioning
- positioning
- pricing strategies
- pricing strategies
- produc
- produc
- segmentation
- segmentation
- service industry
- service recovery
- service recovery
- strategies for business growth
- strategies for business growth
- targeting
- targeting
- understanding consumer behaviour
- understanding consumer behaviour
- 658.804 JAU
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.804 JAU (Browse shelf(Opens below)) | Available | 8246 |
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