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Customer relationship management : concepts and technologies

Buttle, Francis Buttle

Customer relationship management : concepts and technologies by Francis Buttle and Stan Maklan - 3rd ed. - New York: Routledge 2015 - xxv, 400p., ref., ind. 24 cm x 18 cm

ISBN: 9781138789838

Subjects--Topical Terms:
analytical
business and economics
consumer behaviour
CRM
customer portfolio management
customer relations
customer retention
cutomer related database
implementing
management
managing the customer lifecycle
marketing automation
operational CRM
planning to succeed
sales force automation
service automation
strategic CRM
understanding customer relationship

Dewey Class. No.: 658.812 / BUT

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