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Why people (don't) buy : the go and stop signals

Chakravarti, Amitav

Why people (don't) buy : the go and stop signals by Amitav Chakravarti and Manoj Thomas - New York: Palgrave Macmillan 2019 - xv, 223p., glos., ref., ind. 22 cm x 14 cm

ISBN: 9781349959501

Subjects--Topical Terms:
consumer behavior
marketing research

Dewey Class. No.: 658.8342 / CHA

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