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Harvard business review case studies : marketing through minefields

Harvard business review case studies : marketing through minefields by Harvard Business Review [HBR] - Boston: Harvard Business School Publishing 2008 - 187p. 21 cm x 14 cm

ISBN: 9781422199923

Subjects--Topical Terms:
branding
case studies
customers more equal than others
global brand
marketing
quality improvement customers

Dewey Class. No.: 658.8 / HAR

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