Harvard business review case studies : marketing through minefields (Record no. 11225)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00712nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781422199923 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | HAR |
| 245 #0 - TITLE STATEMENT | |
| Title | Harvard business review case studies : marketing through minefields |
| Statement of responsibility, etc. | by Harvard Business Review [HBR] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston: |
| Name of publisher, distributor, etc. | Harvard Business School Publishing |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 187p. |
| Dimensions | 21 cm x 14 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 395 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | branding |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | case studies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | customers more equal than others |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | global brand |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | quality improvement customers |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 05/08/2009 | Astha Book Agency | 64/2 | 395.00 | Bill No.: 2520 Date: 2009-05-28 | 1 | 658.8 HAR | 12198 | 08/29/2025 | 12/09/2024 | 395.00 | 04/29/2021 | Books | ||||
| KEIC | KEIC | 05/08/2009 | Astha Book Agency | 64/2 | 395.00 | Bill No.: 2520 Date: 2009-05-28 | 2 | 658.8 HAR | 8305 | 02/01/2024 | 01/16/2024 | 395.00 | 04/29/2021 | Books |