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Social IMC : social strategies with bottom line ROI

Hlavac, Randy

Social IMC : social strategies with bottom line ROI by Randy Hlavac - North Charleston: CreatSpace Independent Publishing Platform 2014 - ix, 143p., endnotes 0 cm x 0 cm

ISBN: 9781495203664

Subjects--Topical Terms:
case studies
engagement marketing strategy
nurture marketing strategy
social marketing
social netwroks
understanding social media

Dewey Class. No.: 658.872 / HLA

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