Social IMC : social strategies with bottom line ROI (Record no. 11470)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00764nam a2200241Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781495203664 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | HLA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hlavac, Randy |
| 245 #0 - TITLE STATEMENT | |
| Title | Social IMC : social strategies with bottom line ROI |
| Statement of responsibility, etc. | by Randy Hlavac |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | North Charleston: |
| Name of publisher, distributor, etc. | CreatSpace Independent Publishing Platform |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 143p., endnotes |
| Dimensions | 0 cm x 0 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 1453 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | case studies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | engagement marketing strategy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | nurture marketing strategy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | social marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | social netwroks |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | understanding social media |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 12/26/2014 | Kushal Books | 78/1 | 1453.00 | Bill No.: 1109 Date: 2014-12-26 | 1 | 658.872 HLA | 11544 | 09/14/2024 | 09/02/2024 | 1453.00 | 04/29/2021 | Books |