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Holistic approaches to brand culture and communication across industries

Dasgupta, Sabyasachi (ed.)

Holistic approaches to brand culture and communication across industries - Hershey: Business Science Reference, 2018. - xxi, 281p., ref., ind. 27 cm x 19 cm - Advances in marketing, customer relationship, management, and E-services (AMCRMES) book series .

ISBN: 9781522531500

Subjects--Topical Terms:
brand name products
branding
marketing

Dewey Class. No.: 658.827 / HOL

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