Holistic approaches to brand culture and communication across industries (Record no. 11537)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00776nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781522531500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | HOL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dasgupta, Sabyasachi (ed.) |
| 245 #0 - TITLE STATEMENT | |
| Title | Holistic approaches to brand culture and communication across industries |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hershey: |
| Name of publisher, distributor, etc | Business Science Reference, |
| Date of publication, distribution, etc | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 281p., ref., ind. |
| Dimensions | 27 cm x 19 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 16065 |
| Unit of pricing | 00 |
| 490 ## - SERIES STATEMENT | |
| Series statement | Advances in marketing, customer relationship, management, and E-services (AMCRMES) book series |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Date of acquisition | 2018-07-11 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | brand name products |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | branding |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Biswal, Santosh Kumar (ed.) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ramesh, M. Anil (ed.) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 07/11/2018 | Astha Book Agency | 16065.00 | 1 | 658.827 HOL | 17887 | 07/18/2025 | 07/17/2025 | 16065.00 | Books |