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Handbook of research on narrative advertising

Yilmaz, Recep

Handbook of research on narrative advertising by Recep Yilmaz - Hershey, PA: IGI Global, Business Science Reference 2019 - xxxv, 400p., ref., ind. 29 cm x 23 cm - IGI Global book series advances in marketing, customer relationship management, and e-services .

ISBN: 9781522597902

Subjects--Topical Terms:
advertising
narration
rhetoric
storytelling in mass media

Dewey Class. No.: 659.1014 / YIL

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