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Handbook of research on narrative advertising by Recep Yilmaz

By: Material type: TextTextLanguage: English Series: IGI Global book series advances in marketing, customer relationship management, and e-servicesPublication details: Hershey, PA: IGI Global, Business Science Reference 2019Description: xxxv, 400p., ref., ind. 29 cm x 23 cmISBN:
  • 9781522597902
Subject(s): DDC classification:
  • 659.1014 YIL
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Item type Current library Call number Materials specified Status Date due Barcode
Books KEIC 659.1014 YIL (Browse shelf(Opens below)) Available 19917

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