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Contemporary strategic marketing

Brennan, Ross

Contemporary strategic marketing by Ross Brennan, Paul Baines and Paul Garneau - New York: Palgrave Macmillan 2003 - xx, 380p., ind. 24 cm x 18 cm

ISBN: 0230527280

Subjects--Topical Terms:
analysis
Bricol engineering
British beef
British newspaper market
British telecommunications plc
buying behaviour
case studies
chartered Institute of marketing
competitive
consumer behaviour
CPC100
e-marketing strategies
environment
European airline industry
football clubs
Fulham FC
Glaxosmithkline
global competitiveness
golden arch hotels
macroenvironment
management
marketing
marketing strategy formulation
mass-mediated services
organisational
relationship marketing
relationship marketing strategies
two wine
UK ice cream market
understanding
UPS
value-based marketing

Dewey Class. No.: 658.8101 / BRE

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