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Contemporary strategic marketing by Ross Brennan, Paul Baines and Paul Garneau
Material type:
TextLanguage: English Publication details: New York: Palgrave Macmillan 2003Description: xx, 380p., ind. 24 cm x 18 cmISBN: - 0230527280
- analysis
- Bricol engineering
- British beef
- British newspaper market
- British telecommunications plc
- buying behaviour
- case studies
- chartered Institute of marketing
- competitive
- consumer behaviour
- CPC100
- e-marketing strategies
- environment
- European airline industry
- football clubs
- Fulham FC
- Glaxosmithkline
- global competitiveness
- golden arch hotels
- macroenvironment
- management
- marketing
- marketing strategy formulation
- mass-mediated services
- organisational
- relationship marketing
- relationship marketing strategies
- two wine
- UK ice cream market
- understanding
- UPS
- value-based marketing
- 658.8101 BRE
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.8101 BRE (Browse shelf(Opens below)) | Available | 8073 |
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