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Media relations : issues and strategies

Johnston, Jane

Media relations : issues and strategies by Jane Johnston - Australia: Allen and Unwin 2008 - viii, 264p., ref., ind. 23 cm x 17 cm

ISBN: 9781741146813

Subjects--Topical Terms:
audiences
broadcast media
case studies
communication
internet
mass media
media kits
media releases
print media
public relations
understanding the media environment

Dewey Class. No.: 302.23 / JOH

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